Qualifications

PhD (The Hong Kong Polytechnic University香港理工大學)

MSc (Cranfield University克蘭菲爾德大學)

BA (Hons) (The Hong Kong Polytechnic University香港理工大學)

 

Research Areas

Airlines and airport management;

Tourism, travel and destination management;

Business strategies, strategic positioning and strategic planning

 

Teaching Areas

Innovations and Entrepreneurship

 

Selected Publications

Journal Publications and Book Chapters

Law, C.C.H., Lin, E., & Tan, S. (2025). Navigating the Endemic Era: Understanding the Carry-On Forces That Influence Business Travel Decisions.  Tourism An International Interdisciplinary Journal, 73(3),523-540.

Law, C., Lin, E., & Tan, S. (2024). Sustaining Business Travel in a Post-Pandemic World Factors Influencing Decisions in Asia Pacific.  Journal of Tourism, Hospitality and, Services Industries Research, 4(2), 68-88.

Law, C., Lin, E. & Fu, C. (2023).  Enhancing National Reputation and Competitiveness in the Global Market through the Use of Soft Power, A Case Study Approach to Asia & Oceania Airlines.  In K. Kankaew (Ed), Global Perspectives on Soft Power Management in Business.  IGI Global.

Lin, E., Law, C. & Tan, S. (2022).  ‘To go or not to go?’: Business Travel Decision with the risk of Covid-19.  Asia Pacific Journal of Tourism Research, 27(8), 823-841.

Tan, K.L., Hil, I.S.H., Zhu, W., Leong, C.M. & Lin, C.K. (2022).  The borders are re-opening!  Has virtual reality been a foe or a friend to the tourism industry so far?  Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.

Law, C. & Lin, E. (2022).  Do ultra long haul flights attract more premium class passengers?  In K. Kankaew (Ed), Handbook of Research on Global Air Transport Management.  IGI Global.

Liu, Z.P.G. & Lin, C.K.E. (2021).  Development and Innovations of the Hotel and Air Transport Industry in Singapore.  In J.L. Zhao (Ed), Current Development of Hospitality and Tourism Industry in Southeast Asia.  New Jersey, U.S.:  Apple Academic Press.

Conference Paper

Lin, E. & Fu, C. (2026).  Exploring the Components of Cultural Tourism Experiences Based on 24 Solar Terms: A case of Spring Commences.  Asia Pacific Tourism Association Annual Conference 2026, Fukuoka, Japan.

Law, C., Lin, E. & Tan, S. (2022).  Carryon forces affecting business travel decisions in the face of COVID endemic.  International Conference “Aviation and Tourism-Post Pandemic Recovery: Challenges & Solutions”, Ho Chi Ming, Vietnam.

Lin, E. & Tan, S. (2021).  Confidence in Visiting Attractions Due to COVID-19: A Case Study of Singapore Zoo.  The 27^th Asia Pacific Tourism Association (APTA) Annual Conference 2021, Online.